Consumers already have doubts and it is important that retailers try to maintain confidence. Otherwise, they could be subject to scrutiny, as retailers like Amazon, Staples and others have done after their pricing experiments. The Supreme Court ruled that claims of price discrimination under the Robinson-Patman Act must be assessed under a broader antitrust policy. In practice, Robinson-Patman claims must pass several specific legal tests: In a perfect business world, companies would be able to eliminate all consumer surpluses through first-degree price discrimination. This strategy, also known as custom pricing or perfect price discrimination, occurs when companies can determine exactly what each customer is paying for a particular product or service and then sell it at that price. Dynamic pricing may also be illegal if it violates antitrust law. The Robinson-Patman Act is the federal antitrust law that deals with price discrimination and includes: Not all price similarities or price changes that occur simultaneously are the result of agreements between competitors. On the contrary, they are often the result of normal market conditions. For example, the prices of products such as wheat are often identical because the products are virtually identical and the prices charged by farmers all rise and fall together without agreement between them. If a drought leads to a decrease in wheat supply, the price paid to all affected farmers is likely to increase.

An increase in consumer demand can also lead to uniformly higher prices for a product with limited supply. An infringement of competition law can occur in two ways. « Primary line » damage occurs when a producer lowers prices in a given geographic market and harms its competitors in the same market. For example, it may be illegal for a manufacturer to sell at a discount in a local market for an extended period of time. Businesses may also be concerned about « secondary » breaches that occur when a vendor`s preferred customers gain a price advantage over competing customers. Here, the violation is at the level of the buyer. Teresa Matich is an experienced legal technology writer and editor. She is a frequent guest editor on the Clio blog and has written for publications such as GP Solo, Legal Technology Today and Above the Law.

She has also interviewed dozens of practicing lawyers and leading thinkers in the legal industry, including Preet Bharara and Bryan Stevenson. Conditional pricing involves calculating a percentage of the customer`s payment in their case, provided you get a positive result in the case. This type of pricing is common, for example, in cases of bodily injury. Victoria`s Secret was an inadvertent pioneer in this field when it tested price discrimination through a mail-order campaign in 1996. It sent different versions of the same catalog with different prices for the same item to different consumer groups. There are many ways to evaluate legal services, but in general, firm prices must be cost-effective for the client after the cost of providing legal services, while ensuring that the price is fair and that the client feels they are getting a reasonable value for the price paid. E-commerce is growing and information technology is becoming more robust. As a result, some innovative pricing strategies have come into play. Third-degree price discrimination is legal and one of the most common forms of this strategy. It involves pricing goods and services based on a subset of a company`s consumer base.

For example, a movie theater may offer lower prices for students and seniors, who are more sensitive to higher prices. Hourly rates are when you charge a flat rate for all the time you spend working on a case. For client-centric law firms, effective law firm pricing means pricing services from the client`s perspective. But it also means that the price has to make sense for your business. Product differentiation is another competitive practice used by companies. In this case, a company tries to differentiate its product from a competing product in order to make it more attractive to a particular target market. The average lawyer`s fees can range from a few thousand to a few hundred thousand dollars, depending on the size of the firm and the legal services offered. Dynamic pricing isn`t just about using customer data. This is a comparative analysis of the market, for example by taking into account what competitors are doing or by setting prices according to an optimal margin. Take, for example, unemployment rates as a result of the coronavirus pandemic. By the end of May, 15% of consumers we surveyed as part of our monthly COVID impact research had lost their primary source of revenue due to pandemic-related circumstances. 25% recorded a significant drop in their income.

At the same time, 71% of lawyers expressed concern that their clients would not be able to pay their legal fees (as of the end of April). In June, 28% said they had to lose more revenue due to their customers` inability to pay their bills. What if part of the strategy is to outperform a competitor? Here, too, the consumer can win. Dynamic pricing can be consumer-friendly in many ways and often leads to a win-win situation for retailers and consumers (i.e. lower prices for consumers, higher volume for retailers). A: Discounter chains may be able to purchase compact discs at a lower wholesale price because it costs the manufacturer less per unit to deal with high-volume customers. If this is the case, the manufacturer may have a « cost justification » in relation to the various prices and the policy would not violate the Robinson-Patman Act. The price varies depending on the quantity requested. Volume discounts are a common example. Buyers differentiate themselves based on their preferences. There are two legal defenses for these types of alleged Robinson-Patman violations: (1) the price difference is justified by different costs of manufacturing, selling, or delivering (e.g., quantity discounts), or (2) the price concession was granted in good faith to satisfy a competitor`s price. Let`s take a closer look at price discrimination and its evolution, legality and ethical implications, and why many companies consider it an effective tactic.

A: The transfer of parts from a parent company to its subsidiary is generally not considered a « sale » under the Robinson-Patman Act. Thus, that situation would not have the necessary element of sale to two or more buyers at different prices. The necessary harm to competition at the level of the buyer can be inferred from the existence of significant price discrimination over time. Courts could begin to limit this finding to situations where the buyer or seller has market power, since, for example, lasting harm to competition is unlikely if other sources of supply are available. Law firm pricing is one of the most important aspects of running a law firm. This affects how your customers see the value they get from your services and whether they will hire you.